JOB DESCRIPTION
| JOB TITLE : Executive Market Research for a Beverages co. at Lagos, Nigeria |
| JOB GRADE : G – 3 |
| REPORTS TO : CCEO |
| LOCATION : Lagos – Nigeria |
| AGE GROUP : 35 to 40 yrs |
| SALARY : Best in the Industry |
| RESPONSIBILITIES : Market Resarch: · Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. · Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians and other professionals. · Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data. · Prepare reports of findings, illustrating data graphically and translating complex findings into written text · Measure the effectiveness of marketing, advertising, and communications programs and strategies. Customer Satisfaction Surveys . · Measure and assess customer satisfaction. · Direct trained survey interviewers. Competition · Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. · Forecast and track marketing and sales trends, analyzing collected data. · Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. Market Share · Monitor industry statistics and follow trends in trade literature. · Seek and provide information to help companies determine their position in the marketplace. · Develop and implement procedures for identifying advertising needs. Standards · Establishing standards- e.g. Merchandising etc · Market Audits-Compliance. |
| |
No comments:
Post a Comment